Jenn Lessman

Thinking Inside the Box: Building Creative Book Boxes for Promo and Merch Sales

A Talk by Jenn Lessman (Jenn Lessman)

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About this Talk

This presentation will teach authors how to put together a book box that they can use to promote their books or sell in their shops with associated merchandise. Topics will include: the logistics of designing the box and how to choose/source/make the products that go into it, as well as how to set pricing and considerations for postage and delivery costs.

October 22, 2025, 05:00 PM

05:00 PM - 06:00 PM

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About The Speaker

Jenn Lessman

Jenn Lessman

Jenn Lessman

Jenn Lessmann writes snarky urban fantasy and apocalyptic cozies, including the Unmagical Life trilogy. A former teacher, barista, and stage manager, she juggles caffeine, late nights, and multiple books at once—often all at the same time.

Hosts

Karen Guyler

Karen Guyler

Indie Author Training

Karen Guyler lives vicariously through her smart women protagonists who she throws into impossible scrapes to save the world, their families, and themselves. She's taught a lot of people to do the same through adult education classes. She's the Community Manager for Indie Author Training.

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