Identity Crisis - When Your Online Presence Doesn't Match Your Books

As authors navigate a competitive and ever-changing marketplace - whether through dedicated platforms, their own websites, or major retailers - the stakes for authentic branding have never been higher. Whether readers buy directly from you or through an online/brick-and-mortar bookstore, your brand becomes the primary trust signal that drives purchasing decisions. Yet many authors struggle with a disconnect between how they present themselves online and what their books actually deliver, creating confusion and lost sales opportunities.

The Identity Crisis presentation will help authors identify and resolve common brand misalignments that sabotage their credibility and sales potential. We'll explore why direct sales amplify branding inconsistencies, how to conduct an honest brand audit, and practical strategies for creating authentic alignment between your online presence and your books.

KEY TAKEAWAYS:

** Brand Audit Framework: A step-by-step process to identify disconnects between your online/physical presence and your actual books.

** Trust-Building Strategies: How to position yourself as a credible, trustworthy author in an increasingly crowded marketplace.

** Quick Alignment Fixes: Immediate, actionable changes that create consistency across platforms and boost reader confidence.

** Direct Sales Positioning: Understanding why brand authenticity matters more when you're the retailer, not just the author. No matter how you publish your book, you will be involved in some direct sales - book signings, conferences & book fairs, author appearances, digital appearances such as podcasts, panelist discussions, and social media live events.