Alida Winternheimer

Beyond the Hook

A Talk by Alida Winternheimer (Owner, Word Essential, LLC)

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About this Talk

Hooking a reader is easy. Getting them to stay beyond the hook and read to the end of your book…that’s hard.

The world is filled with attention-grabbing hooks, and the days of waiting for a story to unfold are long past. Novelists need to engage readers from the start, not with a flash-bang opening, but by effectively grounding the reader in the story’s opening, inviting her to enter the world, and making her care about a protagonist before even getting to know her.

In Beyond the Hook, you’ll learn three essential elements of story craft: the tangible, the intangible, and the secret ingredient to draw your reader in and make sure she stays to the end. I’ll give you a take-home writing prompt to bring concepts into practice, and we’ll have time to answer your questions.

January 28, 2026, 05:00 PM

05:00 PM - 06:00 PM

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About The Speaker

Alida Winternheimer

Alida Winternheimer

Owner, Word Essential, LLC

Hosts

Karen Guyler

Karen Guyler

Indie Author Training

Karen Guyler lives vicariously through her smart women protagonists whom she throws into impossible scrapes to save the world, their families, and themselves. She's the Community Manager for Indie Author Training.

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